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Following In The Footsteps Of 4 Legendary Copywriters

April 19, 2017 Leave a comment

The Comic Vault

These days there are plenty of new techniques brands can use to raise awareness, whether through recording engaging podcasts or creating flashy video campaigns to grab customer attention. But before social media, before the internet, before computers there was the written word. The written word was the first major advertising device and the influence is still seen today in headlines, billboards, websites and blogs.

Copywriting has had a long, successful history, and there have been many famous examples of advertisers who’ve tapped into the potential of words to engage their customers. But can their advice still be useful to modern brands?

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Categories: Reblogged Posts

The Analects of Mudcat: Fallow Fields

April 17, 2017 Leave a comment

“You can’t rush a fallow field.”

~M.T. Bass

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MTB150710a - Somethin' for Nothin' Cover - Paperback

Available at Amazon.com

Cleveland Indians Flag

April 15, 2017 Leave a comment
Categories: Shaving the Yak

Heads Up–I Mean Down! Yikes!

April 12, 2017 Leave a comment

F**king f**k! I know you’ve probably seen this clip before (and if you haven’t you’re in for a treat!) but I just couldn’t spend a month celebrating Spitfires and not include it. It never gets old. I’m sure the presenter, noted racing driver Alain de Cadenet, has never forgotten his brush with that high-performance vehicle! It’s […]

via The inimitable Mr. Hanna — airscape Magazine

Clear and Present Dangers……Isaac Asimov

April 10, 2017 Leave a comment

“Never let your sense of morals prevent you from doing what is right.”

~Isaac Asimov

 

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MTB160629 - Murder by Munchausen Cover

It’s 5 o’Clock Somewhere Flag

April 8, 2017 Leave a comment

April 7, 1933

The Cullen-Harrison Act was passed before Prohibition of alcohol was repealed in the U.S. It was widely believed that ratifying the proposed 21st Amendment to repeal National Prohibition might take years. However, there was strong popular support to permit the consumption of beverages with a low alcoholic content even sooner. Prohibition was creating serious problems and it was strongly opposed. It was also thought that producing beer would immediately increase needed employment during the Depression. And, of course, it would generate needed tax revenue.

The President said he deemed passage of the law ‘to be of the highest importance.’ Congress acted quickly. The Cullen-Harrison Act was signed into law on March 22, 1933. It became effective on April 7, 1933. April 7 is now National Beer Day.

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MTB150710a - Somethin' for Nothin' Cover - Paperback

Available at Amazon.com

Categories: Shaving the Yak

What does Technological Evolution Mean To You? (sex robots, I know)

April 5, 2017 Leave a comment

refuturist

Evolution is any process of change or growth.  Biological evolution has been the primary vehicle of change and growth for life in the past bajillion years.  Technology, too, is subject to evolution.  Technology is also a powerful driver of change and evolution.  Technological evolution and biological evolution are becoming one distinct process, and after surveying developments which span both fields I think some very important and pressing questions arise.

In medicine, we have genetic engineering (altering life on a molecular level) and cyborg engineering (applying robotic science to human forms).  These breakthroughs are widely publicized and debated; this tech frontier is almost ho-hum since we hear about it so often.

Slightly more interesting are the ways we are using technology to emulate the natural world. We are beginning to replicate the form and function of other species.  These emergent technologies reproduce species-specific behaviors and processing, going so…

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Categories: Reblogged Posts
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